Brand Assets

Thanks for your interest in InsideOut. We have a few guidelines for using our brand assets - please take a moment to familiarize yourself with them! For your convenience, you can download all assets as a .zip file using the button below.

Name

In all uses with the exception of legal purposes, we identify ourselves as InsideOut. Please use this form in any and all references. For informal abbreviations to a familiar audience, feel free to utilize IO.

  • InsideOut - One word
  • IO - InsideOut's Abbreviation

COMMON MISTAKES

  • Inside Out - Space between words
  • Inside Out Sourcing - Old association
  • Inside Out Solutions LLC - Legal jargon only
  • IOS - Old abbreviation

Logo

Please utilize the logos according to background color as demonstrated to the right. When in need of a cleaner space, you may use the InsideOut logo without the icon, identified in the .zip as "words only".

If speaking to an unfamiliar audience the text portion of the logo is required, identified in the .zip as "logo". If speaking to a familiar audience, feel free to use the icon to represent the brand, identified in the .zip as "icon".

Utilized to distinguish between brand assets

Colors + Fonts

The brand palette below should be applied to all InsideOut related materials with the exception of multiple field data charts. The Hex color codes are included for your convenience.

Color Palette

Font 1: LATO

  • For “Sentence case.” headers
  • For “UPPERCASE” headers < 20 pt
  • Can be used for body text
  • Logo Font

Font 2: SOURCE SANS PRO

  • For “UPPERCASE” headers > 20 pt
  • Can be used for body text

Legal

FRIENDLY REMINDERS

The graphics included throughout the duration of the presentation are proprietary and protected under intellectual property laws.

Please don’t:

  • Display these graphics in a way that implies a falsified relationship, affiliation, or endorsement by InsideOut of your product, service, or business
  • Use these graphics as part of your own product, business, or service’s name
  • Alter these graphics in any way, or combine them with any other graphics, without written consent from InsideOut