For too often, the relationship between sales and marketing has just been divisive. There’s often this misalignment of priorities. With both sectors battling to provide the most value and worth to their business.
It’s born from this very 1980s perspective of the old-school field sales model; the ‘Wolf of Wall Street’-esque cigar-toting salesman who closes all the deals over a game of golf and dinner. Without a ‘marketing team’ whispering in his ear.
Now, that travelling salesman can still knock on the door, but the homeowner is already out shopping. The world of the modern buyer is almost entirely digital.
That’s not to say there’s no space for charismatic salespeople. People will always buy from people. That final handshake isn’t going anywhere anytime soon. Instead, effective marketing should centre around the idea of pushing the a marketing generated lead as far through the pipeline as possible, before a salesperson can swoop in to close the deal. It’s essentially about setting up easy-wins.
In this blog
We’ll explore the value in creating partnership rather than conflict. Increasing revenue, brand growth and business collaboration.
Founder of Invanity Marketing- A digital marketing agency focused on transparency, relationships & making you money