Bought in to Win
“You got to be bought in to win” – Chad Nuss CRO InsideOut
This is a great saying to describe the environment here at InsideOut. Each client invests money and time to get results from the teams here, while the teams are investing their time and their efforts into giving those results.
Our client has made great efforts to show how much they believe in InsideOut by making numerous visits, for weeks at a time, to help coach and revamp the program. The most recent visit involved a project director and the head of government sales both for the client. The project director spent 2 weeks with InsideOut, sitting side by side with most of us, coaching on tone and phone presence. He even got to know each of us by having one on one conversations.
We kicked off the week by reviewing the brand new sales plays for each group and then setting intentions and plans for how we were going to move forward. In each of our breakout sessions, we decided to come up with team names to elevate things a little bit. Midmarket decided on The Monsters of the Midmarket and enterprise decided on Starship Enterprise. These names later came in handy when enterprise challenged midmarket to a “friendly” cornhole tournament, which turned out to be an even greater addition to the team building that week.
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek
To me, this shows great dedication on our client’s behalf because they didn’t need to spend the time they spent with us, nor did they even need to come. They believe in these teams so much that they decided to be here physically. To go back to the quote from Simon, all InsideOut’s clients are financially invested, but not all are as emotionally invested as my client. Their actions created buy-in within my sales team. My team showed up and showed out while our client was here, pitching any ideas we could, and focusing 100% on the goal. I really felt like each of us were on the same page regarding our end goal.
A wise woman told me that she wouldn’t sell anything she doesn’t believe in. This simple statement is the definition of being bought in. No one can put genuine effort or energy into something that they don’t support. If I’m going to sell pens, I need to believe that the pens I’m selling are the best on the market and everyone should be using these pens. My team believes in everything that InsideOut, as well as our client, is trying to do. This is why we come in energized every day, going above and beyond to meet our mutual goals. We are proof of both sides being bought in, as over the past few months we have not only successfully hit our monthly goals but have collectively surpassed them each month. The motivation and dedication given to us by the client, as well as the drive my team has to succeed, have yielded great results.
Therefore, I decided to write this piece; I have never worked at a job where all parties are on the same page and motivated to succeed. Each success we share and each failure we share, as a unified group. The fact that the client spent time here and wanted us to spend time with them on and off the floor to help develop the group, was really inspiring to me personally. I hope what I wrote gave you a sense of what it’s like to be a part of a team where everyone is bought in to win.