Human Capital ManagementAccelerating ADP’s Revenue & Increasing Prospect Engagement With The Human Touch

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Accelerating Revenue & Increasing prospect Engagement With The Human Touch. IO Partners with OneMob To Improve The Outreach Strategy Of ADP.

Industry: Human Capital Management
HQ: Roseland, New Jersey
Target Locations: US & Canada

The Company

ADP have been a global leader in cloud-based human capital management (HCM) solutions for over 70 years, being named in FORTUNE Magazine’s “World’s Most Admired Companies®” list for 14 consecutive years.

Their solution unites HR, payroll, talent, time, tax, and benefits administration, plus they are a leader in business outsourcing services, analytics, and compliance. Their unmatched experience, deep insights, and cutting-edge technology have transformed human resources from a back-office administrative function to a strategic business advantage.

Their Challenge

With such a wide variety of leads coming from ADP’s digital marketing activity, and because of their diverse service offering, ADP needed to understand how they could better support their prospects through the sales cycle. Putting the customer first has always been a priority of ADP’s and we understood this from the start, but we also had to ensure their internal teams were maximizing Return On Effort (ROE) and Return On Investment (ROI).

InsideOut were bought in to analyze the data from ADP’s sales cycle inside a lab environment before comparing them to opportunities for business growth and improved customer experiences.

The Company

ADP have been a global leader in cloud-based human capital management (HCM) solutions for over 70 years, being named in FORTUNE Magazine’s “World’s Most Admired Companies®” list for 14 consecutive years.

Their solution unites HR, payroll, talent, time, tax, and benefits administration, plus they are a leader in business outsourcing services, analytics, and compliance. Their unmatched experience, deep insights, and cutting-edge technology have transformed human resources from a back-office administrative function to a strategic business advantage.

Their Challenge

With such a wide variety of leads coming from ADP’s digital marketing activity, and because of their diverse service offering, ADP needed to understand how they could better support their prospects through the sales cycle. Putting the customer first has always been a priority of ADP’s and we understood this from the start, but we also had to ensure their internal teams were maximizing Return On Effort (ROE) and Return On Investment (ROI).

InsideOut were bought in to analyze the data from ADP’s sales cycle inside a lab environment before comparing them to opportunities for business growth and improved customer experiences.

Results

80% Increase in replies

218% Increase in total clicks

39% decrease in opt out rates

14% Increase in email open rates

Results

14% Increase in email open rates

218% Increase in total clicks

80% Increase in replies

39% decrease in opt out rates

Partnering With OneMob To Achive Exceptional Results

After analyzing ADP’s inbound data, InsideOut’s Business Intelligence team concluded that the largest opportunity for increased ROI was by improving their strategy for targeted outreach.

The Play Ops Team worked inside the sales lab to develop more efficient BuyerDNA profiles for ADP before then creating sales plays that resonated with their newly defined target audience and digital marketing campaigns.

These sales plays were accurately aligned with ADP’s wider campaigns to ensure overarching objectives were being fully supported.

As part of our play buildout and strategic direction, InsideOut partnered with OneMob. They provide an all-in-one video platform, committed to bringing sales and marketing teams closer by leading with video and closing with content.

Working closely with OneMob and internal stakeholders at ADP, our team of sales experts successfully executed their newly created messaging and saw enormous increases in email performance, Return On Effort (ROE), Return On Investment (ROI), and most importantly, prospect engagement experiences.

Having the power to quickly create and share videos with prospects – as well as web pages, documents, images, and additional content – ADP was able to increase email open rates, engagements, prospect satisfaction, and opportunities created.

Partnering With OneMob To Achive Exceptional Results

After analyzing ADP’s inbound data, InsideOut’s Business Intelligence team concluded that the largest opportunity for increased ROI was by improving their strategy for targeted outreach.

The Play Ops Team worked inside the sales lab to develop more efficient BuyerDNA profiles for ADP before then creating sales plays that resonated with their newly defined target audience and digital marketing campaigns.

These sales plays were accurately aligned with ADP’s wider campaigns to ensure overarching objectives were being fully supported.

As part of our play buildout and strategic direction, InsideOut partnered with OneMob. They provide an all-in-one video platform, committed to bringing sales and marketing teams closer by leading with video and closing with content.

Working closely with OneMob and internal stakeholders at ADP, our team of sales experts successfully executed their newly created messaging and saw enormous increases in email performance, Return On Effort (ROE), Return On Investment (ROI), and most importantly, prospect engagement experiences.

Having the power to quickly create and share videos with prospects – as well as web pages, documents, images, and additional content – ADP was able to increase email open rates, engagements, prospect satisfaction, and opportunities created.

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