After analyzing ADP’s inbound data, InsideOut’s Business Intelligence team concluded that the largest opportunity for increased ROI was by improving their strategy for targeted outreach.
The Play Ops Team worked inside the sales lab to develop more efficient BuyerDNA profiles for ADP before then creating sales plays that resonated with their newly defined target audience and digital marketing campaigns.
These sales plays were accurately aligned with ADP’s wider campaigns to ensure overarching objectives were being fully supported.
As part of our play buildout and strategic direction, InsideOut partnered with OneMob. They provide an all-in-one video platform, committed to bringing sales and marketing teams closer by leading with video and closing with content.
Working closely with OneMob and internal stakeholders at ADP, our team of sales experts successfully executed their newly created messaging and saw enormous increases in email performance, Return On Effort (ROE), Return On Investment (ROI), and most importantly, prospect engagement experiences.
Having the power to quickly create and share videos with prospects – as well as web pages, documents, images, and additional content – ADP was able to increase email open rates, engagements, prospect satisfaction, and opportunities created.