Built The BuyerDNA: Our teams worked alongside internal resources to identify who the target buyers were and how they wanted to be engaged with, continually testing outreach and messaging to build the blueprints for effective engagment.
Implemented Tech Stacks: We determined the best technologies to promote and enable both inbound and outbound outreach while maintaining organized lead management.
Created Effective Content: InsideOut developed strategic messaging and outreach initiatives to more effectively and efficiently identify and engage with prospects. Leveraging the new tech stack and targeting accounts based on the BuyerDNA, resulting in the creation of a successful inbound marketing strategy.
Built An Inside Team Of Sales Development Representatives: IO built a team of SDR’s to prospect, engage and efficiently deliver sales messaging and touch patterns, certifying the strategy which we had created to ensure accelerated revenue growth before delivering our insights to internal teams, allowing the company to reach their full potential without having to allocate any internal headcount to testing.
Expanded insights into the EMEA Market: The company grew their client base and implemented InsideOut’s insights into an EMEA team that replicates the successes and business-critical blueprints to continue expanding and growing their teams, wins, and innovative reputation.