TechnologyImproving Processes To Accelerate Revenue For A Logistics Data, Mapping & Location Services Technology

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Logistics Data, Mapping & Location Services Technology

Industry: Technology

Year: 2020

HQ: Netherlands

Target Locations: US, EMEA, LATAM

The Company

The number one location platform committed to moving the world forward came to InsideOut to develop global brand awareness, strategic insights, and innovation for obtaining and maintaining effective lead management processes.

Founded in 1985 with over 9,000 employees in 50 countries, the company is known by developers globally as the technology behind hundreds of ride-sharing, mapping, and location intelligence and data software. They enable everyday people’s ride-sharing, determine the fastest and most efficient routes for emergency and government services, and support corporations in analysing traffic and footfall patterns while supercharging warehouses to accelerate and maintain their logistics and mapping internally.

Their Challenges

The client didn’t have any processes in place for following up inbound leads and there wasn’t a unified approach for initially engaging with prospects and setting appointments effectively. The client had some holes in their tech stack, most notably for when following up from webinars, and across the board there were very few best practices documented for lead gen/ marketing.

Finally the client hadn’t documented, and didn’t fully understand, their BuyerDNA which meant messaging and touch patterns were not fulfilling their full potential.

Logistics Data, Mapping & Location Services Technology

Industry: Technology

Year: 2020

HQ: Netherlands

Target Locations: US, EMEA, LATAM

The Company

The number one location platform committed to moving the world forward came to InsideOut to develop global brand awareness, strategic insights, and innovation for obtaining and maintaining effective lead management processes.

Founded in 1985 with over 9,000 employees in 50 countries, the company is known by developers globally as the technology behind hundreds of ride-sharing, mapping, and location intelligence and data software. They enable everyday people’s ride-sharing, determine the fastest and most efficient routes for emergency and government services, and support corporations in analysing traffic and footfall patterns while supercharging warehouses to accelerate and maintain their logistics and mapping internally.

Their Challenges

The client didn’t have any processes in place for following up inbound leads and there wasn’t a unified approach for initially engaging with prospects and setting appointments effectively. The client had some holes in their tech stack, most notably for when following up from webinars, and across the board there were very few best practices documented for lead gen/ marketing.

Finally the client hadn’t documented, and didn’t fully understand, their BuyerDNA which meant messaging and touch patterns were not fulfilling their full potential.

Results- How We Improved Their Processes

Built a successful inbound marketing strategy

Created conversation driving content

Developed a winning tech stack

Deployed an InsideOut SDR team to deliver opportunities

Results- How We Improved Their Processes

Built a successful inbound marketing strategy

Created conversation driving content

Developed a winning tech stack

Deployed an InsideOut SDR team to deliver opportunities

How we delivered these results

Improving processes, determining the BuyerDNA and allocating resources to message and touch pattern testing.  

Built The BuyerDNA: Our teams worked alongside internal resources to identify who the target buyers were and how they wanted to be engaged with, continually testing outreach and messaging to build the blueprints for effective engagment.

Implemented Tech Stacks: We determined the best technologies to promote and enable both inbound and outbound outreach while maintaining organized lead management.

Created Effective Content: InsideOut developed strategic messaging and outreach initiatives to more effectively and efficiently identify and engage with prospects. Leveraging the new tech stack and targeting accounts based on the BuyerDNA, resulting in the creation of a successful inbound marketing strategy.

Built An Inside Team Of Sales Development Representatives: IO built a team of SDR’s to prospect, engage and efficiently deliver sales messaging and touch patterns, certifying the strategy which we had created to ensure accelerated revenue growth before delivering our insights to internal teams, allowing the company to reach their full potential without having to allocate any internal headcount to testing.

Expanded insights into the EMEA Market: The company grew their client base and implemented InsideOut’s insights into an EMEA team that replicates the successes and business-critical blueprints to continue expanding and growing their teams, wins, and innovative reputation.

How we delivered these results

Improving processes, determining the BuyerDNA and allocating resources to message and touch pattern testing.  

Built The BuyerDNA: Our teams worked alongside internal resources to identify who the target buyers were and how they wanted to be engaged with, continually testing outreach and messaging to build the blueprints for effective engagment.

Implemented Tech Stacks: We determined the best technologies to promote and enable both inbound and outbound outreach while maintaining organized lead management.

Created Effective Content: InsideOut developed strategic messaging and outreach initiatives to more effectively and efficiently identify and engage with prospects. Leveraging the new tech stack and targeting accounts based on the BuyerDNA, resulting in the creation of a successful inbound marketing strategy.

Built An Inside Team Of Sales Development Representatives: IO built a team of SDR’s to prospect, engage and efficiently deliver sales messaging and touch patterns, certifying the strategy which we had created to ensure accelerated revenue growth before delivering our insights to internal teams, allowing the company to reach their full potential without having to allocate any internal headcount to testing.

Expanded insights into the EMEA Market: The company grew their client base and implemented InsideOut’s insights into an EMEA team that replicates the successes and business-critical blueprints to continue expanding and growing their teams, wins, and innovative reputation.

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