Don’t Leave Them Hanging [Infographic]
Finding the right people is half the battle. As we unveiled in “Lead the Pack” the top 4 lead sources are (1) Content/Social Marketing, (2) Search Marketing, (3) Appointment Setting, and (4) Paid Advertising. We then demonstrated in “Must Be the Money” the relationship between source and budget allocation.
However, the real challenge lies ahead. Now that you’ve got the right people on the line, you must make sure to reel them in properly. In surveying and interviewing the top CXOs, we found that 40% of them had the difficulties with prompt follow-up. Check out the full details in the infographic below!
Do our researchers have it right? Do you have the top tips and tricks for timely follow up? Comment below with best practices or questions!