ARCHITECTURE & APPROACH
DESIGNING CUSTOM PLANS FROM COLD LEAD TO CLOSED SALE
Your buyer’s lifecycle starts from an initial connection and grows into a relationship that, if nurtured correctly, can redeem customer lifetime value for your product or service. Establishing a plan to engage with these buyers is a holistic effort, taking into account each of the key stages of our Sales Innovation Lab architecture to deploy a best-in-class go-to-market program.
As disciplines for sales and marketing, each module (prospecting, engagement, connection, qualification, and revenue) is critical to delivering an optimal overall buyer journey, consequently enhancing your chances of creating a lasting revenue stream. Here at InsideOut, we help our clients build a custom architecture, optimizing the stages of the buyer journey, by leveraging the key disciplines garnered through managing hundreds of programs to millions of potential buyers.
PROVIDING ASSISTANCE IN THE SPECIFIC AREAS OF NEED
Given our experience establishing hundreds of different programs, we understand that it is imperative to be agile in the development of our clients' go-to-market architectures. Some clients need the innovation lab to deploy an end-to-end architecture of their sales funnel, while others, have specific strengths and weaknesses on which they prefer to focus.
To begin, our innovation lab separates each funnel module to assist our clients on the areas that require the most help. Early-stage funnel output (prospecting, list development, account profiling, and decision maker validation) helps our clients with the velocity and output to build a quality target account list. Mid-stage funnel output (conversations, engagement, and qualification) helps our client generate qualified leads at unprecedented speeds and quality. Late-stage funnel output (direct or channel sales, opportunity management, quote to close, and cross sell up sell programs) helps our clients close more effectively and efficiently. Regardless of the program, we thrive on the opportunity to innovate and optimize within specific stages or holistically.
ENDURING EVERY STEP TOGETHER TO ACHIEVE OPTIMAL POTENTIAL
Whether you need our innovation lab to extend across your entire customer journey or module-by-module, we integrate ourselves into your internal processes to ensure a seamless buyer journey. In fact, it will be so tightly integrated, your buyer won’t know what hit them.
As a part of our integrated architecture, each module can be easily ported to the right internal people, process, or technologies so that each stage of the go-to-market process can maintain continuity throughout the entire customer lifecycle. If you need more prospects, leads or sales, we will develop an integrated plan with your existing resources to ensure complete alignment and transparency in the process.