Must Be The Money [Infographic]
As we uncovered in “Lead the Pack”, the top 4 lead sources preferred by Sales and Marketing CXOs are as follows (1) Content/Social Marketing, (2) Search Marketing, (3) Appointment Setting, and (4) Paid Advertising. To further analyze the impact of these sources, we asked the top CXOs to put their money where their mouth is, delving into their budgets through a series of questions. In our findings, we discovered a few key stats that opened our eyes to lead generation budget allocation. Put simply, quality leads come at a cost.
Where you spend your budget matters. By investing in lead generation from the start, your future will be much brighter. By allocating funds in the top 4 lead generation sources the conversion rate will also grow. From Content Marketing to Paid Online Advertising, a little coin goes a long way generating quality leads and in turn creating quality deals.
What do you think: Do our researchers have it right? Or do you have some secret sauce you’d like to comment on?