New York Bariatric Group (NYBG)
New York Bariatric Group (NYBG) Case Study
Driving more qualified appointments while working through a backlog of 82,000 inquiries.
Applying B2B Best Practices and Methodology to a B2C Environment
HQ: New York
NYBG is an expert team of bariatric surgeons who provide surgical and non-surgical weight loss procedures.
In 2021 they carried out over 33,000 successful procedures and have been expanding across the United States since 2000.
NYBG approached InsideOut with a backlog of over 82,000 leads that were yet to be effectively processed or qualified. Additionally, they were receiving 60 - 100 daily inbound inquiries.
The team at NYBG wanted to clear through the backlog of leads to discover genuine appointment opportunities while defining a more effective approach to managing inbound inquiries and ultimately increasing conversion rates.
InsideOut converted 95% of inbound inquiries into appointments, a figure nearly double the previous conversion rate of 48%.
Since working with InsideOut, the conversion rate when re-engaging with backlogged inquiries increased to 32.6%, up from the historic conversion rate of 22.5%.
How We Achieved These Results
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