Social Selling 2016: Top 100 Influencers and Brands
March 3, 2016
Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues. In addition, socially savvy reps beat their quotas 23% more often.
Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling...
Mapping the Community
We looked at the topic of social selling before on our blog in 2015, and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. So we analysed 263K+ tweets from 16 November 2015 – 4 February 2016 mentioning the keywords “Social Selling” OR socialselling OR socialsales OR “social sales” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Above you can see a network map of the top 100 engaged users in the Social Selling conversation. This map was created with our Influencer Relationship Management software (IRM).