If you are in any sales role today, from CXO to SDR, Social Selling is your best bet to make money, hit your quota, and rake commission. People want to buy from people they know, and social networks allow you to develop relationships that guarantee a lasting bond between buyer and seller.
Social Selling is the utilization of social networks to make a sale. Though it may sound easy initially, it's a bit more complex than you might think. The key to this tactic is discovering an incidental similarity that catalyzes a relationship simply by viewing someone's profile. It's important to hone in on that bond in order to create a lasting relationship that builds revenue.
There's no option not to implement Social Selling tactics in the sales process today. The buyer journey has changed, so the seller journey needs to change too.