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A detailed health check to maximize the investments you’ve made in your sales engagement platform.

Our “Survivalist Guide to Transforming Your Buyer Engagement Strategy” will give you collaborative methods to deploy new engagement techniques with accuracy and speed within your sales engagement platform.

*All Star* Sales Plays

Cadence Skills Test

Think you are a pro when it comes to cadences? Take our skills test for on demand results.

The Big Book of Sales Plays

To help you maximize every touchpoint with customers and prospects, our team put together the most comprehensive guide to "winning" sales plays.

Sales Trends Decoded

This 7-page guide will teach you everything you need to know about Social Selling & Content Marketing and the critical role this sales trend plays on your ability to run best practices.

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In the News

Setting 2020 ablaze: Meet Tampa Bay’s Inno on Fire honorees

| October 15, 2020

It’s fair to say 2020 did not go as expected for most. News of startups shuttering, co-founders leaving and funding drying up began to rack …

St. Pete Startup Hires 150 After Partnering with IBM, T-Mobile

| March 19, 2020

by: Lauren Coffey Entrepreneur Chad Nuss wants to help those who are facing uncertainty with their careers during the coronavirus pandemic while also building his company, …

St. Pete’s InsideOut hiring 150 after new contracts with T-Mobile, Google

| March 18, 2020

T-Mobile will open a national business-to-business sales center in downtown St. Petersburg. InsideOut, a St. Petersburg-based sales play development and experimentation company, will build out …

Catalyze 2020: Chad Nuss, co-founder of Inside Out

| March 18, 2020

We partnered with the St Pete EDC and asked some of St. Pete’s best and brightest citizens to share one catalyzing idea for making St. Pete a …

St. Petersburg tech firm InsideOut hiring 150 new employees

| March 18, 2020

By Richard Danielson ST. PETERSBURG — Stores and restaurants are idling workers because of the coronavirus, but one fast-growing St. Petersburg company says it needs more …

Shore thing: City’s profile as tech hub on the rise

| February 21, 2020

A new branding campaign touts St. Pete as the nation’s next great hotbed for startups. by: Business Observer Staff The Greater St. Petersburg Area Economic Corp. wants …

From the Editorial Staff

Blog Posts

Sell like it’s the Super Bowl

| August 7, 2020

by Caitlyn Riley Close your eyes and imagine this. It’s Super Bowl Sunday (post-covid, of course). Everyone is shoulder to shoulder for the final minute of …

Top 10 Players with the Top 10 Plays Right Now

| June 5, 2020

by Amelia Taylor In the last few months, we are living through unprecedented global events that this true pandemic has brought on. The reality is, …

Insights and Learnings from My Podcast Interview with Kevin Colon.

| May 7, 2020

by Richard Moore How to get from a pilot program to an enterprise-wide sale. At InsideOut, one of our top partnerships is with a company …

Don’t Be a Basic Pitch

| March 30, 2020

by Caitlin Moore We all know that pitch… You know the one. The basic pitch. “Hi! Do you want more business in 2020? At XYZ, …

Why Personalized Sales Plays are Essential to the Success of your Cadence

| January 29, 2020

By Corey Marcello. At its core, a cadence is a series of these sales activities which may include emails, calls, or social media interactions that …

The Definitive Guide to Making Tech Stack Decisions for Your Sales Team

| January 24, 2020

by Richard Moore In my last article, I outlined 4 Key Prospecting Fundamentals I Wish I’d Learned Sooner Today, we dive deeper into the holy grail of …

What I Learned From Sitting Down With Ariana Henck

| November 19, 2019

Let me start by saying I love my job! Being at InsideOut has been one of the happier times in my career. The highlight for …

What are the Benefits of an Effective Sales Playbook?

| November 11, 2019

A sales playbook is a document defining your sales process, target personas, ideal messaging, negotiation questions, call scripts and much more. Inside these playbooks you …

Why do Sales Teams Struggle to Adopt New Sales Plays and How Can You Overcome This?

| October 24, 2019

Sales is potentially one of the most innovative and fast paced professions to have ever existed, and with technology being the main driver of this …

3 Tips to Decide if a Call is Worth Your Time!

| October 17, 2019

by Sercan “John” Topcu We are all inundated with sales calls. And as long we’ve been alive, telemarketers have been using the phone to find …

Bought in to Win

| October 7, 2019

by Travon Dixon-Chase “You got to be bought in to win” – Chad Nuss CRO InsideOut This is a great saying to describe the environment …

Hindsight is 20/20 – 4 Key Prospecting Fundamentals I Wish I’d Learned Sooner.

| September 24, 2019

by Richard Moore I’ve essentially been in sales for my entire career. Over the years, I’ve had many achievements and overcome many challenges. Everyone always …

Create Your Own Opportunities

| August 28, 2019

by Kate Ray I never thought I was the “office job” type, let alone the “career” type. Now all of that has changed, and I …

What Richard Branson Taught Me About Conversations

| August 22, 2019

by Sercan “John” Topcu No matter how big of a role technology plays in our day to day communication, we are still struggling to make …

A Day on the Field with Insideout

| August 16, 2019

by Annie Barta At InsideOut, we run in a competitive selling environment. As you may have heard, we like to work hard and make plays. So …

The Future of Sales: Through a (Virtual) Looking Glass

| September 10, 2018

by Danielle Becker “I can’t just walk out on someone while I’m training them,” Chad confessed to Dr. Bahaa Gameel, an assistant professor at the University of South Florida-St. …

Empowering Young Minds Through the Power of Innovation

| September 10, 2018

by Michael Lewandowski This month InsideOut was pleased to welcome the St. Petersburg PAL (Police Athletic League) on Wednesday, July 11 to learn what sales …

5 Years in 5 Months: What Working at a Sales Innovation Lab Taught Me

| September 10, 2018

by Nicholas Kleinhuizen I’ve worked in sales for half a decade. After dipping my toes in a variety of sales jobs ranging from retail, to …

Innovation starts with asking “Why?”

| May 19, 2017

Turning data into actionable decisions. The emergence of self-service Business Intelligence (BI) has challenged the status quo of most Sales Information Systems (SIS). Traditional BI is …

Tips from a Door to Door Salesman

| December 13, 2016

Before LinkedIn connections, Snapchat filters, and Facebook pokes, you had get up and meet face to face to form and build lasting relationships. In those …

Don’t Call Me, I’ll Call You

| December 1, 2016

When a sales call ends with the buyer saying, “Don’t call me, I’ll call you”, you know you’ve got a problem. Look out guys, this one …

Who Are You Sitting Next To?

| November 3, 2016

If you’ve worked in a few different offices, then you’ve probably experienced a weird sense of déjà vu. Although the product you’re selling might be …

Lead the Pack

| November 1, 2016

Did you know where you source your sales leads has a direct correlation on whether you get the sale or not? Duh, of course you …

Don’t Draw Align in the Sand.

| October 24, 2016

Though traditionally seen as separate silos, Sales and Marketing, as an aligned unit, is critical to a company’s success. Here at InsideOut, we believe the …

InsideOut Insider: Live from Sales Connect

| September 13, 2016

Throughout the years, I have been to my fair share of conferences, lectures, and tradeshows. All of them are similar, with guest speakers, networking events, …

Carrying the Torch

| July 29, 2016

If you carry the torch of sales innovation, you truly understand the forces that oppose it. If anyone in the sales optimization arena has attempted …

Falling In or Out of Line

| July 21, 2016

There was once a time that Sales and Marketing lived in different silos of an organization. On one hand, there were marketers who spent their …

The Numbers Don’t Lie, or Do They?

| June 17, 2016

“There are three kinds of lies: lies, damn lies, and statistics” -Benjamin Disraeli As I was recently scrolling through my LinkedIn feed, I noticed that …

What’s This Velocity Thing All About?

| June 2, 2016

Why velocity is so important but shouldn’t be confused with speed. In this day and age, we want everything to move faster: our food, the …

Rising Up from the Factory Floor

| May 27, 2016

Should sales people focus on activities from the “factory floor” or should we be influencing sales strategy inside the boardroom? The easy answer is that …

The History of the Call Center? More like, The Call Center is History.

| May 19, 2016

Blast from The Past When we think of the 1950s, sock hops, drive-ins, poodle skirts, and gelatin molds immediately jump to the forefront of our …

Take 2 & Call Me in the Morning

| May 5, 2016

2 Proven Techniques to Enhance Velocity “You are free choose, but you are not free from the consequence of your choice.” It should come as …

The Outbound Manifesto

| April 15, 2016

There are many aspects that contribute to the efficiency of a high powered outbound sales machine, and here at InsideOut, we are constantly trying and adopting …

The Death of the Call Center • Infographic

| March 29, 2016

A real life battle of two firms competing for the mindshare of the lead generation industry. Over the past 90 days, InsideOut went head-to-head with …

How Valuable Is Your Time?

| March 18, 2016

Just take a second and think: “what is my time worth?” I know that I personally hate spending time wrapped up in slow, inefficient, and draining activities. …

Components of Our Sales Philosophy

| March 14, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best practice playbook, …

Top 5 Engagement Techniques for Account Based Marketing

| March 10, 2016

There has been a lot of talk lately about “Account Based Marketing,” a new term for an old school approach. At InsideOut, we firmly believe …

The Perfect Pendulum

| March 7, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best practice playbook, …

Developing an Outbound Sales Machine

| March 3, 2016

“You are a weapon. Stay sharp & seek balance.” –Colin Wright Here at InsideOut, we are strong believers that as a sales professional, you are …

3 Ws + 1 H = Need Identified

| March 1, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best practice playbook, …

3 Steps to Situational Stickiness

| February 24, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best practice playbook, …

4 Components of a Scalable Ecosystem

| February 10, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best practice playbook, …

Avoiding Failure

| February 3, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best practice playbook, …

Overcoming the 3 Most Common Sales Obstacles

| January 18, 2016

To ensure that our team members at InsideOut succeed on personal and collaborative levels, we have pledged to develop a company philosophy, or a company best …

Developing a Collective Sales Philosophy, Together

| January 15, 2016

In Plato and Aristotle’s world…philosophy was something people did together. You talked, you listened, you argued, you agreed. You tried to see things from your …

The Innovator’s Guide to Social Selling

| December 8, 2015

In this ebook, we deliver the results of our experimentation using the Top 10 Social Selling techniques in our sales acceleration innovation lab. We gathered …

Mad Libs: The Game of Sales, Part II

| October 15, 2015

Overall Contest Winner After taking an internal vote, InsideOut is pleased to announce that Lara White of BDNA is the winner of our Mad Libs …

Mad Libs: The Game of Sales, Part I

| October 13, 2015

Top 3 Submissions Below are the Top 3 Submissions, in no order, from our Mad Libs competition. The entries were scored on creativity and cohesion …

Top 3 Trends of Dreamforce 2015

| September 24, 2015

In 3 minutes or less! Just over a week later and it seems like I’m not the only one still recovering from the most highly …

Iron (Sales)Man

| September 4, 2015

It’s not the armor that makes the hero, but the person inside! After my family’s Iron Man movie marathon this weekend, I recognized that there …

Guest Post: Jason Saroyan of Trilibis Mobile

| August 30, 2015

How InsideOut helped Trilibis target IBM Commerce users. Trilibis is a Silicon Valley-based technology company that enables enterprises to optimize engagement on mobile devices. We have …

Micro Matters

| August 20, 2015

In sales acceleration, the little things make the biggest difference. David Elkington, CEO of our partner InsideSales.com, recently stated, “The disruption in sales is acceleration,” …

Need for Speed?

| July 23, 2015

3 key benchmarks for sales funnel performance (live from Del Mar!) I was at the Del Mar Fairgrounds last week in San Diego, where the …

Community, Culture, and Company

Live From The Lab

Kevin Colon of SalesLoft on Going Enterprise with Your Strategy

| May 7, 2020

In this episode, InsideOut’s Rich Moore connects with Kevin Colon of SalesLoft to discuss what look out for as a startup when looking to close …

Why Do Sales Teams Struggle To Adopt New Sales Plays And How You Can Overcome This

| March 27, 2020

Anisa Kornegay joins us as a Guest Speaker on Live From the Lab to cover “Why Do Sales Teams Struggle To Adopt New Sales Plays …

3 Tips To Decide If A Call Is Worth Your Time!

| March 6, 2020

Cold calls still happen in 2020 and that’s because phone calls remain the most effective way to have concise conversations with decision-makers both in and …

For Your Eyes Only

Valuable Content

Kudos to Us

In the News

From the Editorial Staff

Blog Posts

Community, Culture, and Company

Live From The Lab

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