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About "The Big Book of Sales Plays"

Created and validated by InsideOut, "The Big Book of Sales Plays" is designed to help your maximize every touchpoint with customers and prospects. This guide of winning sales plays enables you to implement the world’s highest performing cadences, right from the start. 

Each cadence is 100% validated, having undergone rigorous testing (a minimum of 20,000 steps) in a live environment in InsideOut's globally recognized sales innovation lab.

To help you maximize every touchpoint with customers and prospects, our team put together the most comprehensive guide to "winning" sales plays

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