Guest Post: Jason Saroyan of Trilibis Mobile

August 30, 2015

How InsideOut helped Trilibis target IBM Commerce users.

Trilibis is a Silicon Valley-based technology company that enables enterprises to optimize engagement on mobile devices. We have an excellent track record marketing and selling our image optimization technology (called SNOW IO) and services to brands. Our team also collaborates with software companies (such as HP, IBM and SAP), so they can integrate SNOW into their packaged software through our OEM partner program.

After successfully launching our partnership with IBM’s WebSphere Commerce group, we needed to boost awareness with the thousands of brands that use this popular content management and ecommerce solution to power their websites. We contacted InsideOut to help us identify and target these potential customers.

The InsideOut team brought some excellent strategic insights to the table and quickly ramped up on the Trilibis vision, technology and product portfolio. The team was able to master the nuances of mobile optimization and the role that responsive web design plays in enhancing this crucial aspect of customer engagement. This enabled us to move quickly toward engaging the “ideal” customer persona — it was clear that targeting would be key for this campaign — with a compelling offer.

Results

  • InsideOut’s initial email marketing campaign generated qualified leads
  • The campaign uncovered potential buyers, providing information on decision makers, as well as identification and breakdown of additional enterprise profiles
  • A by-product of this outreach was the discovery of other business opportunities, which helped foster additional ongoing partnership discussions with additional enterprise software platforms

Bottom Line

InsideOut are a band of true professionals. They are experts in lead generation and worked in close collaboration with us to accelerate our internal lead-gen efforts while ensuring our sales processes were well coordinated. We had great experience working with the InsideOut team: they were able to act as a seamless extension of our sales and marketing team, enhancing our overall sales production and lead generation capabilities.